Advertising strategies

Advertising Strategies

How to advertise to teenagers:
Student discounts
Slogans
Saturated bright colours
Big bold letters
Headlines
Sell line
Language use
Catchy and memorable - alliteration
Sans Serif - more modern
Images
Logo
Celebrities - Gemma Collins or Joey Essex
Recent things that have been trending on social media
Humour - Exaggerate stereotypes - use quotes like "omg babes"
Slang - "innit", "omg", "omg babes",

What makes an effective logo:
Bright colours
Artwork - simple
Font - Bold
Relevant
Memorable

Analysis of logos and adverts:
Unilever - Includes lots of multinational food. The whole logo looks hand made and looks more natural. Only includes 1 colour - blue
Tesco - looks simple

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