Rose Gumble AS Media NEA

Location Scouting I thought that this location would be appropriate for the whole concept of the 'Your Food' campaign as it is a dining table and people usually choose here to eat food - which is what the adverts are to be about. I would change this to be more suitable for the age demographic through the use of the models as this doesn't show off the 16-25 year old target. I thought that this location would be an appropriate location for the age demographic and the whole concept of the 'Your Food' campaign as some people choose to eat their food on the sofa. It would also be an appropriate place for the models to be ordering food from and deciding what they want whilst looking at a menu for what 'Your Food' delivers.  I thought that this location would be suitable to use at I could have someone sitting on the stairs looking at a menu whilst on the phone ordering their food. It would be appropriate as the model would be in the 16-25 age range t...

Mock Up Designs

Logo Design and Process Designs Process Final Products Overall Process I designed some logos to start off and picked the top two which I found were the best to do.  The first one is a cartoony sort of logo which introduced different stereotypes on the different logos. I had to do some improvements on this logo as at first, all of the letters were covered in different stereotypes, and this became quite overwhelming. So, I narrowed down the options on letters in which I should change into stereotypes. I moved the stereotypes over to four of the letters (half of the letters in the title) and gave them stereotypes such as being loud, being fake, wearing short dresses and high heels, and being people who talk a lot. The reasoning behind the letters being orange is to represent the fake tan that Essex is renowned for. The second logo is about the food that could be introduced with the delivery through what they serve. I used diffe...

Developing Logo Out of all of these options that I have created, I believe that the middle two, bottom middle and the top left tone is my favourite. The other three aren't ones that take my fancy, and the bottom left one reminds me of the Just Eat logo. I like the middle left and the bottom one the most as it looks more like the drawing that I have created and modern in comparison to the other two.

Audience Research   Task one define your audience using the following AUDIENCE SEGMENTATION model   (20 minutes) Socio-economic: GEARS      Gender      Ethnicity      Age      Region (regional identity)      Socio-Economic For each part of the acronym state what will be in the advert (in terms of media language/representation) to attract your audience, use the brief to help establish the target audience profile In my advert, there is no specific gender that it applies to, both female and male genders. This will be evident through the use of both male and female models and lack of preferred gender references that are on the sides of the adverts. There will be no specific ethnicity used, this will be portrayed through the use of different ethnicities being used throughout the different adverts.  The target age range is between 16 and 25, and this will through the use of the mode...