Logo Design and Process

Logo Design and Process

Designs

Process




Final Products






Overall Process

I designed some logos to start off and picked the top two which I found were the best to do. 

The first one is a cartoony sort of logo which introduced different stereotypes on the different logos. I had to do some improvements on this logo as at first, all of the letters were covered in different stereotypes, and this became quite overwhelming. So, I narrowed down the options on letters in which I should change into stereotypes. I moved the stereotypes over to four of the letters (half of the letters in the title) and gave them stereotypes such as being loud, being fake, wearing short dresses and high heels, and being people who talk a lot. The reasoning behind the letters being orange is to represent the fake tan that Essex is renowned for.

The second logo is about the food that could be introduced with the delivery through what they serve. I used different foods to represent the letters, for example, a pineapple slice as an 'o', a banana with its peel hanging off for an 'r', and a coconut which has been cut to create the 'u'. However, this logo doesn't really have that many stereotypes of Essex, if any at all. 

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