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Final Evaluation

Final Evaluation Overall, I think that the whole project was a success. Although, whilst taking pictures of my locations, I found that the picture that had a man at the front door delivering the takeaway food could not be done as I realised I would have to buy the box that the man would hold; ontop of that, I realised I would have to find a person who was in the correct age demographic and had suitable clothing to be able to have their photos taken - this wouldn’t have been able to be done as I could only get my brother and I to model, with him being in two of the pictures already and not having good clothing that would go with the theme; I took it upon myself to make the decision to change the photo, hence the photo which has been used but has not been planned in any previous pages. However, apart from that small dilemma, I have been able to stick to the brief and everything has gone according to plan. 
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Statement of Intent

Statement of intent from RoseGumble1
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Construction w.c

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Construction W.C.
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Audience Research and Feedback

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Audience Research and Feedback My survey Survey results Question 1 Question 2 Question 3 Question 4 Question 5  Question 6 Question 7 Question 8 Question 9 Question 10 Summary This survey was completed by 15 people with a 7:8 split in the respondents (male: female), with only 12 of the respondents being in the target age range (16-25). With the majority of the respondents agreeing that the pictures relate to the delivery service Your Food, the target audience of 16-25-year-olds being met, the need for social media, the use of the socio-economic range of C1 through E being met, and the adverts relating to Essex, ,I am confident that the adverts are designed correctly and are showing the right things (as in what they provide). Although, with there being some comments on how to improve, these improvements will be looked upon and seceded whether there should be a change or not. With 40% of the respondents...
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Location Scouting

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Location Scouting I thought that this location would be appropriate for the whole concept of the 'Your Food' campaign as it is a dining table and people usually choose here to eat food - which is what the adverts are to be about. I would change this to be more suitable for the age demographic through the use of the models as this doesn't show off the 16-25 year old target. I thought that this location would be an appropriate location for the age demographic and the whole concept of the 'Your Food' campaign as some people choose to eat their food on the sofa. It would also be an appropriate place for the models to be ordering food from and deciding what they want whilst looking at a menu for what 'Your Food' delivers.  I thought that this location would be suitable to use at I could have someone sitting on the stairs looking at a menu whilst on the phone ordering their food. It would be appropriate as the model would be in the 16-25 age range t...
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Mock Up Designs

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Mock Up Designs
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Logo Design and Process

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Logo Design and Process Designs Process Final Products Overall Process I designed some logos to start off and picked the top two which I found were the best to do.  The first one is a cartoony sort of logo which introduced different stereotypes on the different logos. I had to do some improvements on this logo as at first, all of the letters were covered in different stereotypes, and this became quite overwhelming. So, I narrowed down the options on letters in which I should change into stereotypes. I moved the stereotypes over to four of the letters (half of the letters in the title) and gave them stereotypes such as being loud, being fake, wearing short dresses and high heels, and being people who talk a lot. The reasoning behind the letters being orange is to represent the fake tan that Essex is renowned for. The second logo is about the food that could be introduced with the delivery through what they serve. I used diffe...
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