Audience Research and Feedback

Audience Research and Feedback


Survey results

Question 1


Question 2


Question 3


Question 4

Question 5

 Question 6

Question 7


Question 8

Question 9

Question 10





Summary

This survey was completed by 15 people with a 7:8 split in the respondents (male: female), with only 12 of the respondents being in the target age range (16-25).

With the majority of the respondents agreeing that the pictures relate to the delivery service Your Food, the target audience of 16-25-year-olds being met, the need for social media, the use of the socio-economic range of C1 through E being met, and the adverts relating to Essex, ,I am confident that the adverts are designed correctly and are showing the right things (as in what they provide). Although, with there being some comments on how to improve, these improvements will be looked upon and seceded whether there should be a change or not.

With 40% of the respondents agreeing that the food-based logo, there is still a larger percentage of 60% of respondents agreeing that the cartoon logo is better. Although the majority of people believe the captions are good, there are some people who think that the captions could be better – therefore I will look into these responses and decide whether some changes need to be made.

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