Rose Gumble AS Media NEA

Types of advertising appeal Emotional Advertising Appeals Personal Appeal Social Appeal Fear Appeal Humour Appeal Endorsement Appeal  Sexual Appeal Romantic Appeal Youth Appeal Adventure Appeal Popularity Appeal Music Appeal Empathy Appeal Potential Appeal Brand Appeal Rational Advertising Appeals Pain Solution Scarcity Appeal Statistics Appeal Testimonial Appeal Contrasting Appeal Status Appeal Transparent Appeal Beauty Appeal Natural Appeal More Details :  Advertising Appeals  and  More Advertising Appeals Humour Appeal in Adverts Social Appeals in Adverts Youth Appeal in Adverts Adventure Appeal in Adverts Endorsement Appeal in Adverts Ideas for Photo Shoots Teenagers sitting at different levels of the stairs eating food Teens sitting around a table eating food in the living room - watching TV (TOWIE) - Pizza in the middle (Essex Pizzas...

Advertising Strategies How to advertise to teenagers: Student discounts Slogans Saturated bright colours Big bold letters Headlines Sell line Language use Catchy and memorable - alliteration Sans Serif - more modern Images Logo Celebrities - Gemma Collins or Joey Essex Recent things that have been trending on social media Humour - Exaggerate stereotypes - use quotes like "omg babes" Slang - "innit", "omg", "omg babes", What makes an effective logo: Bright colours Artwork - simple Font - Bold Relevant Memorable Analysis of logos and adverts: Unilever - Includes lots of multinational food. The whole logo looks hand made and looks more natural. Only includes 1 colour - blue Tesco - looks simple

NEA Brief Requirements of the brief You work for an in-house print production company within an advertising agency. You have been given the task of producing a campaign of four full-page magazine adverts to promote a new takeaway food delivery service.  Summary of brief requirements:   Statement of Intent (approximately 350 words).  Magazine adverts: The client has insisted that each advert must have a different main image, with at least two different settings and at least two different models used across the four adverts.   Location of adverts: The adverts are to be placed in regional magazines and the content should reflect the location.   Client target audience: 16–25, mass market, male and female demographic in a defined geographical region.  This new takeaway food delivery service – yourfood – wants to be defined by its regional and youthful brand identity4.  All four adverts must contribute to a strong and consistent ...

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