Mind map of stereotypes associated with Essex/Essex Culture

Essex Mood Boards

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Advertising strategies

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Advertising Strategies How to advertise to teenagers: Student discounts Slogans Saturated bright colours Big bold letters Headlines Sell line Language use Catchy and memorable - alliteration Sans Serif - more modern Images Logo Celebrities - Gemma Collins or Joey Essex Recent things that have been trending on social media Humour - Exaggerate stereotypes - use quotes like "omg babes" Slang - "innit", "omg", "omg babes", What makes an effective logo: Bright colours Artwork - simple Font - Bold Relevant Memorable Analysis of logos and adverts: Unilever - Includes lots of multinational food. The whole logo looks hand made and looks more natural. Only includes 1 colour - blue Tesco - looks simple
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Location Scouting

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Location Scouting I thought that this location would be appropriate for the whole concept of the 'Your Food' campaign as it is a dining table and people usually choose here to eat food - which is what the adverts are to be about. I would change this to be more suitable for the age demographic through the use of the models as this doesn't show off the 16-25 year old target. I thought that this location would be an appropriate location for the age demographic and the whole concept of the 'Your Food' campaign as some people choose to eat their food on the sofa. It would also be an appropriate place for the models to be ordering food from and deciding what they want whilst looking at a menu for what 'Your Food' delivers.  I thought that this location would be suitable to use at I could have someone sitting on the stairs looking at a menu whilst on the phone ordering their food. It would be appropriate as the model would be in the 16-25 age range t...
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NEA Brief

NEA Brief Requirements of the brief You work for an in-house print production company within an advertising agency. You have been given the task of producing a campaign of four full-page magazine adverts to promote a new takeaway food delivery service.  Summary of brief requirements:   Statement of Intent (approximately 350 words).  Magazine adverts: The client has insisted that each advert must have a different main image, with at least two different settings and at least two different models used across the four adverts.   Location of adverts: The adverts are to be placed in regional magazines and the content should reflect the location.   Client target audience: 16–25, mass market, male and female demographic in a defined geographical region.  This new takeaway food delivery service – yourfood – wants to be defined by its regional and youthful brand identity4.  All four adverts must contribute to a strong and consistent ...
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